So
lookit what I found on Reddit dated July 16, 2014. Looks like a few people have beaten us to the punch, but no reason we can't incorporate that. This guy aligned his zig zag coil along the vertical axis, rather than the horizontal. Not sure how he wicked it.
Someone in that thread said these are called 'ophion
coils'
Also found
this thread here on ECF dated to last year, so people have been tinkering with this for awhile, I just don't understand why this hasn't taken off as a thing.
Yeah, I tried to be really nice about it earlier, but yeah... this has been done

Basically any simple shape has been done. Even the micro coil was re-invented time and time again... with some of the later 'inventors' still taking credit despite videos even existing well in advance. We are really just using heating element wire as intended (as a heating element) and generally using the same element shape/designs that have been used for quite some time already, especially with 2D designs. The early pioneers of vaping started off by duplicating all the shapes/designs they could find such as toaster ovens, flash boilers, tank-less water heaters, etc.
I'm thinking that the reason this hasn't taken off is related to the amount of added benefit versus amount of added work... look at things like clapton coils etc. Some of the more exotic wire treatments actually have measurable value, and still aren't taking off that well simply due to the effort involved... why go through the trouble of X if you can get 90% of the benefit from simple twisted wire, etc.
I figure if you can demonstrate enough measurable added value, and provide instructions for an adjustable rig to make the elements, then you could revive this design... or add something to it to make it stand out. If you rolled the shape in the X or the Y, I'm pretty sure I have seen those as well... but I don't think I have seen anyone roll every other loop in opposite directions and wick them... e.g, loop one rolls upward, loop two rolls under, repeat.... or maybe if you made the loops really, really tiny so that it basically turned round wire into something more like aerated ribbon... aerated ribbon... hmm... that's one I think I'll try... anyway, no reason to let something having been done before to prevent you from doing it again and using it as a stepping stone, that's for sure
You may even find that something the masses don't like is something you really love!