There is an unfortunate tendency sometimes to expect a single study to answer all questions definitively: in my experience, such studies are very, very, very rare. The usual case, in my experience, is that individual studies reporting different effects under a variety of experimental conditions lead slowly but inexorably to an eventual answer.
These are wise, moderate, and sensible words.
Problem is, in this media age, they mean less than one might think.
The famous FDA press release of 2009 is a great example- the actual science behind it, though questionable, probably DID add a thing or two to the universal pool of knowlege about ecigs. But it was presented in such a way that it really detracted from the general public's understanding of the issue, by causing them to believe things that simply aren't true.
Half the problem is that the public is too credulous by half.
buy the other half is that researchers (who should know better) present their specific results (which, as Dr E points out are limited to a very specific set of conditions and circumstances) as if they were much more far reaching. Some do it to further an agenda. Some do it for notoriety. Some probably due it in ignorance of the complexity of the issues.
But it's done often. And there's no use in saying "we need to understand the limitations of the studies" when the headlines and abstracts, which is all most people will read, are consciously constructed to mislead.
Best,
Ande