I though my local shop ruled, but you guys have it great!
When I stop at my local shop, I mostly end up closing the place but the talk is mostly vaping oriented and they always want to build something a little wild - not in the low ohm's range, but just crazy stuff... the other day we tried rebuilding an aspire BDC with Japanese cotton and a single 0.8 ohm coil. (Too hot and doesn't wick fast enough! go for more ohms.)
I give them some ideas for publicity and feedback on their juices and they often give me free samples and reductions on prices. They readily admit I'm a bit more knowledgeable on Ohm's law and look at me to make sure their statement is correct when serving a new builder and often get me to chime in when explaining advanced stuff and I meet a lot of great people on both sides of the counter.
I already suggested getting a couch, juice of the month and matching vapes with drinks, but I'll definitely tell them about the football idea (more likely hockey over here, though). I know they're looking into having outdoors events in front of the shop but that will wait for next summer.