After follwing the posts on ECF for a while, I have been spoiled by the prices it seems. I went to a B&M yesterday for a quick fix on some juice, and their prices were ridiculous! Out of the 3 brands of pre-package fluids they liked I only liked 1, and it was mediocre at best... but figured I would try it just to hold me over for a week. Turns out they wanted $15 for a 15ml bottle of it. I left it at the store. But, as I was there I was looking at some of their mods etc... they had a clone of the iTaste VV 3.0 for $99 I just bought the itaste for my wife for $35. I now understand why so many people still haven't switched over from analogs. If the only thing they see is at B&M's like this, they will never want to buy.