Blowing Smoke Over E-Cig Ad (Superbowl)

[Vocalek]

New York Post Feb. 3, 2014
[h=1]Blowing smoke over e-cig ad[/h]

One of Sunday’s most controversial Super Bowl ads came with the message “Friends don’t let friends smoke.” Bizarrely, it’s organized anti-smokers in the public-health establishment who want the commercial banned.

The line comes in an ad for the njoy King, an electronic cigarette produced by Scottsdale, Ariz.-based njoy. The commercial shows people helping each other in situations like moving a couch up a flight of stairs or helping a friend in a bar fight. Then one man starts to light up a cigarette, only for his friend to offer him an NJOY King.

For most people, the message is clear: If someone close to you smokes cigarettes, try recommending they switch to a smoke-free alternative.

<snip>

Yet the response from many of America’s most prominent anti-smoking groups is a call for a ban on all TV and radio advertising of e-cigs. Last year’s NJOY Super Bowl ad made activists furious. That ad, which also ran in select markets, focused on distinguishing between smoking and vaping (for the vapor emitted from e-cigs). Yet Bill Pfeifer, president and CEO of the American Lung Association’s Southwest chapter, fumed that the NJOY ads were “slick misinformation” that should be banned by the Food and Drug Administration, and that both CBS and the NFL should have benched the ads.

http://nypost.com/2014/02/03/blowing-smoke-over-e-cig-ad/

 

[2coils]

What a bunch of sour-pusses! These anti's have to get over themselves. How does it make any sense to them at all that, e-cigs normalize smoking, when smoking rates are on the decline. This has gone so far past public health concern, they are really starting to make themselves look foolish! Looks like smoking cant have that....quit or die....I have choice words for them but can not share on a public forum.

 

[Vocalek]

Here's a somewhat longer story on the same topic. Health officials fuming over e-cigarette Super Bowl ads - Santa Ana Health | Examiner.com

Got to love the lead paragraph:

You've come a long way, tobacco cigarettes. But it's time to stand down. You've met your match. The future of nicotine addiction is here. And its name is e-cigs.

 

[Petrodus]

Those opposed to esmoking are spitting in the wind ...
E-cigarettes are here to stay

 

[WileECoyote]

Soon they are going to look like kids throwing a tantrum stomping their feet on the ground.

 

[Stosh]

Here's a somewhat longer story on the same topic. Health officials fuming over e-cigarette Super Bowl ads - Santa Ana Health | Examiner.com

They allow comments on this one....

 

[Uma]

Did it air? I've seen several polls, voting on best and worst, but I haven't seen it in the polls or discussions. I hope it aired!

 

[RobinBanks]

I have to wonder what it must be like to be so furious and expended so much energy being angry at something that actually supports your own cause.
That has gotta be a sign of insanity.

 

[emus]

ALA would be foolish to promote something that will dry the cash cow's teats.
They are far from angels who loose sleep over your lung health.

 

[Uma]

I love this quote by Weiss(sp).
"It is time for public policy to stop confusing the arsonist with the firefighter.”
The Super Bowl Ad You Won’t See This Year | TIME.com

 

[emus]

I love this quote by Weiss(sp).
"It is time for public policy to stop confusing the arsonist with the firefighter.”
The Super Bowl Ad You Won’t See This Year | TIME.com

Nice. Nice.

 

[Petrodus]

 

[Uma]

LOL.
Too Hot for TV: Vapor Zone Super Bowl Commercial - YouTube

 

[Vocalek]

They weren't lying when they said it's got shock value.

 

[AgentAnia]

Soon they are going to look like kids throwing a tantrum stomping their feet on the ground.

IMO, they already do! (They aren't getting their way, and their allowance is being threatened...)

 

[Dougiestyle]

I was pleased to hear Mountain Oak Vapors' commercial on the radio, here in Knoxville, for their new B&M on Lovell Rd. I didn't see any e-cig commercials during the Bronco Destruction Exhibition, er, Superbowl, last night, unfortunately. Maybe the spots were benched this time around?

 

[Bill Godshall]

Uma wrote:

I love this quote by Weiss(sp).
"It is time for public policy to stop confusing the arsonist with the firefighter.”
The Super Bowl Ad You Won’t See This Year | TIME.com

Agreed. But its outrageous that an exec at LOGIC e-cig company was the person criticizing NJOY's ad, and urging FDA to ban e-cig ads on TV.

 

[bruiser]

Those opposed to esmoking are spitting in the wind ...
E-cigarettes are here to stay

That's not the only thing they're doing in the wind.

 

[Petrodus]

That's not the only thing they're doing in the wind.