Cigarette Competitiveness Ticked Up in Q3, Retailers Say
On the electronic cigarette front, Wells Fargo Securities found that more retailers are accepting e-cigarettes and allocating more space. The news is not surprising since retailer gross margins on the e-cigarettes are 25 percent higher than traditional cigarette margins. "We continue to expect consumption of e-cigs will surpass traditional cigs in the next decade."
On the electronic cigarette front, Wells Fargo Securities found that more retailers are accepting e-cigarettes and allocating more space. The news is not surprising since retailer gross margins on the e-cigarettes are 25 percent higher than traditional cigarette margins. "We continue to expect consumption of e-cigs will surpass traditional cigs in the next decade."
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