This is what it will come down to, I think...and SE would be right in that assumption. Non-therapeutic use of nicotine (read recreational) is NOT under the thumb of the FDA, because this usage has been traditionally associated with
tobacco, under the jurisdiction of ATF. IF this is the spirit and letter of the law,
as written, I think they have their case.
They will have to remove all wording of health claims to placate the FDA, but the FDA can claim this is why they got involved to save face. After all, the demand they gave GM is to "remove the claims from your packaging
OR submit a new drug application."
So, as I've said before many times......if you are using any "healthy" sounding words, KNOCK IT OFF!!!!