What I like about this juice is that it isn't too sweet or too over powering with the flavors. It tastes really good. If you eat a fine pastry at a deli etc., you don't pore sugar all over it to enhance the flavor. I stuck with cheap juices for a long time, but have moved on to more "premium juices". I have no desire to order juice with 3 extra flavor shots and extra sweetener. I like a well crafted juice that doesn't need all of that nonsense. I get it though; this country is know for over indulgence and obesity.