If you're sitting there with a stock CE2 carto on your pv, I invite you to take a drag. Now keep in mind the flavour and TH of that drag while you turn the entire unit upside down for 2 full seconds. Return the unit upright and if you will, take another drag. Any difference? For me I am getting 5 times the TH and 5 times the vapor for the 2 long drags following this technique, I'm in heaven. I'm likely not the only person who does this but for those of you that havent, give it a try.