My spouse has taken to vaping and he never smoked an analog in his life. He likes the kick from the nicotine and the flavors are awesome. Of course this began with me, transitioning to e-cig, spending lots of money compared to what it would have been buying cartons of smokes, but overall, the switch has been extremely satisfying and I still get the nicotine I crave. Cutting down the nicotine and may be end up being a 0mg. vaper for life. The process of hand to mouth with such incredible flavors! I love the taste of tobacco and some of the non tobacco flavors. It is so easy to not miss the smell of an ashtray or looking for a flame to light up. Taste sensations and smells have so intensified that there is a new found pleasure to replace the rather stenchful old habit repercussion.