Or they could just sell the same stuff online and avoid all the overheads. Their expenses really isn't our problem and some of them take advantage with huge markups knowing a lot of people are new to it and don't know when they're being ripped off.
Think it through, vape shop owners. How do you get us to buy from you?
1) If your product is UNIQUE, we might buy from you, regardless of pricing. So what could be higher margin, unique products?
- Juice. If you make juice, or want to, this is straightforward. This market has a high margin already, and you can join in. Make GOOD juice, and compete with the other good juice vendors - with no shipping cost, you'll be competitive.
2) SERVICE. Let's take a starter kit. Put together kits that meet the needs of your individual customers. Help them find the right top, the right battery, show them how to use it. Yes, they COULD assemble the same gear online, but maybe not with one vendor, and they might no know where to look, and if you've figured out by discussing their needs that they should get a Vamo and a ProTank2 and a delrin drip-tip, and that they'll be happier with 1.8 ohm coils, and should start at 18 mg and 50/50 - are they going to walk away then and shop for each item online? When you've got it all put together in a custom kit at a reasonable price? No - they'll buy it. In other words - provide the SERVICE of being REALLY GOOD at assessing the buyers needs and matching product to it.
3) Consumables. Why might I buy coils from you. Or batteries. Or flavorings. I think the best option here is to provide something WITH those consumables that I don't get online. Like training and support. People would buy Nicotine and flavors and pipettes and bottles from you - at more than they cost online - if you taught them how to mix juice. Don't you think? Have a weekly "make your own e-juice" beginners class every 2 weeks in the evening. You'll still sell YOUR juice, because yours is more complex, right? But people who learn from you how to make simple juices will keep coming back for more knowledge AND product. Same thing with coils - teach people how to rebuild. Same thing - hold classes in beginners and advanced coil-building. Sure, they MAY stop buying coils...but they'll come to you to help choose the right RBA, won't they? Or pick up some juice while their in the shop.
If you can't teach this stuff - hire someone who can.
Just some thoughts.
3) Nobody is going to go to vaping tutorials when they can read all about it on the internet.
I have seen EVOD starter kits for 5 times what they cost online.
I see a lot of "B&Ms can't do online pricing because of X or Y" replies. While, in theory, this is somewhat true, there are PLENTY of B&M retailers that have online ordering that DO give great pricing. Madvapes is an example. They have multiple B&M stores, but their prices stay competitive, even in the online world. And they are turning profits even with multiple B&Ms.
It's more than possible. There has to be a line drawn between genuinely wanting to help the community, or wanting to make a giant profit. When a B&M can live with the middle ground and make a smaller profit while still selling gear (in an online and B&M atmosphere) at a reasonable price range, that is the kind of shops you should try to support the most.
I have an AWESOME local shop but the mark up on the prices to have stuff now is kinda insane. I usually buy my juice from them and my batteries but when it comes to full on mods I can't justify paying double to have it now. As for example: I was in the shop today looking at a Nemesis clone. They have it for $65. I can order it on line for under $30 and have it in a couple of weeks maybe even a couple of days. I just can't justify doing this but I really like this shop and want to support them. On Kanthal and RBA parts I am going to buy it online in bulk compared to baying $2 for 3 feet. If I want to try a new gauge I will buy it from them but I can't just buy from them all the time. I feel guilty going into the store and checking something out then ordering it online. The Nemesis clone is what really bothers me. If I order it online and then take it into the store then I will feel really bad. What should I do?
But there is the problem. The local B&Ms with high price markings never produce the kind of business flow to drop prices.Apples and Oranges.
Most B&M vape shops that also do online have online prices. The amount of product that is being moved is much more in these shops so margins can be thinner. What I am speaking of is single B&M that do not do online.
I have watched a couple of my local B&M vape shops transition to doing online. As they have increased the amount of product they are moving on-line their in-store prices have reflected it.
In today's ecig market, a new B&M is a terrible business model. We on ECF tend to live in a relatively narrow end of the ecig spectrum: blinged mods, cartos, carts, atty's, RBA's, mods that hook up to computers, ceramic wicks, Ecowool, Kanthal, micro coils, DIY juices, etc., etc., etc. As such, we are like a bunch of mad scientist hobbyists who have found their nirvana.
Go to the Blu subform and count the number of new posts and threads. It's only a tiny fraction of the other forums. Yet Blu claimed to have 10,000 retail locations in 2012. The folks buying Blus are not here on ECF.
Guess what? They do not want to be either and could care less about the things we ECF'ers hold near and dear to our hearts. A thread on a new Mod or RBA will generate more posts in a day than all the Blu posts in the last month combined.
As such, we want to be informed about everything and anything. Part of that is being savvy price shoppers, and the B&M's simply cannot compete with the internet pricing.
The B&M's will never attract the general vaping community because of the competition and convenience factor offered by conventional retail. The few B&M's I have visited do not even keep cigalikes in their display cases. Even tobacco shops carry ecig stuff, especially cigalikes.
The B&M's will not be able to keep the dedicated ECF style vapers because they cannot compete. There are a few very successful internet retailers who also offer conventional retail but they have been at it for a while, and their prices are fair and competitive. They also get volume pricing. Even TW closed their storefront a while back; not that I would buy from them again after I learned they rebranded everything and charged you extra for it.
The only way a B&M can succeed opening today is to have a magician who can blend juices where the mark ups are many multiples over hardware. Most of the juices I have tried in the various vape shops in the area are poor to terrible. Not all, but most.
So, if you support your local B&M, you will be supporting a lost cause- most of the time.