That is a pretty cool logo, I could see this on a box modI already won, but two things came to mind (well, actually several more--such as some sort of non-profit--have been mentioned):
1) Starbucks: It's everywhere and coffee is one of those things that goes well with combustibles. Maybe steering smokers toward vaping would appeal to them.
2) Not so much as branding for the disrupter, but would a company such as Tesla Motors be interested in the Innocell?

