You could be right edyle, but I think industry analysts are usually pretty good at what they do. Here's a look at one example of the data they have and pretty much what I was referring to in my last post. I think the 'other' 41% in 'e-cigarette market share' is anything other than cig-a-likes. I could certainly be wrong, but that's how I interpret this data.
E-Cigarette Market Share Market Share
njoy 32 %
Vapor (Krave) 16 %
Metro 6 %
Smoker Friendly 3 %
Blu 2 %
Other 41 %
Would 18640 lithium batteries be counted among "Other"? No way. When somebody buys a 10ml bottle of eliquid, does that count among Other? Come to think of it, it might
How many tanks does the average vaper have or use? If somebody buys 1 clearo will that be counted as "Other"? Could be....?
Look at the numbers:
Biggest market share is 41% Other compared to Njoy with 32%.
Why does "Other" outrank the top selling cigalike?
It's because there's something bigger going on instead of cigalikes.