Although, I think I see where your coming, many of the most famous products use "stock" fonts in their logo's or just the simple font in their products. The only thing that's missing from the Indulgence engraving is a symbol, but I don't think it's needed. Often times, these popular products that we have don't always have the logos to accompany it.
But, if you see this "stock" engraving enough, it'll be just as normal as seeing the "stock fonts" from Chevy, Ford, Toyota, Honda, Sprite, Dr Pepper, Bic, Pepsi, A&W, HP, DELL, JVC, Panasonic, Microsoft, Xbox 360, etc..... names written that we've grown accustomed to accept.
That's my opinion, and I'm sticking to it!