It seems the official ecig industry position on vaping has previously been it should only be done by tobacco smokers who are trying to reduce their exposure to harmful components in tobacco smoke. But after seeing quite a few TV ads for electronic cigarettes, it doesn't look like they are focusing on that message but rather glamorizing the act of vaping. Happy, good looking, and sometimes celebrities vaping away with no discussion of harm reduction. Is the industry message starting to shift or is it simply there isn't enough time to discuss these issues in a 30 second spot?
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Big Tobacco isn't the "e-cig industry". Not yet anyway. Their message is not our message.
I wouldn't generalize what the whole industry does from 1 companies ads. The only add i've seen are from Njoy, and though they may seem to glamorize it, the voice-over's words say"now smokers have a real alternative." Most of this industry is built on the shoulders of "mom and pop"vendors and manufacturers. The majority of these have no way of advertising their businesses save word of mouth rely on us as vapers to spread that word. The industry is growing, however, and larger companies are looking to get in on the action. Is a shame that for most, not in the know, this is the face of the e-cig industry they will come to recognize, not the ones who actually built it.
Gotta disagree here. They have not given in, and they want the whole meal, not just a small part of the desert. Once they drive people out of business, then they can concentrate on increasing the addictive substances and be with vaping where they are with tobacco in "third world" countries now.
lol I still don't understand why they chose him ..
smokers I know have seen that ad, and have specifically said they will NEVER buy BLU after seeing that POS commercial.
I believe that no PV manufacturer is yet allowed to tout harm reduction .. and many of us believe it should stay that way .. once the PV is considered a harm reduction device, a whole new universe of things that could be detrimental open up ..
i saw a commercial for Fin the other night and had to look them up. according to their website they are family owned and operated (in georgia), their site had a badge that says "created for smokers by smokers"
i think it is one of the better website designs/commercials i have seen...they only offer tobacco or menthol and i am a sweets girl...if i was having an emergency situation i might pick one of these up over the others available at major retailers.
What is the Best Electronic Cigarette & Benefits | FIN E-Cigarettes
from the about us link
the commercial is on their index page if anyone is interested or you can watch it here: Fin Electronic Cigarettes TV Commercial, 'Rewriting the Rules' - iSpot.tv
i think it is one of the better website designs/commercials i have seen...they only offer tobacco or menthol and i am a sweets girl...if i was having an emergency situation i might pick one of these up over the others available at major retailers.
What is the Best Electronic Cigarette & Benefits | FIN E-Cigarettes
from the about us link
the commercial is on their index page if anyone is interested or you can watch it here: Fin Electronic Cigarettes TV Commercial, 'Rewriting the Rules' - iSpot.tv
It's an advertising strategy.
People often misunderstand corporations. The goal of a corporation is to make more money and it will pursue that goal shamelessly. This is considered to be good because the money they make is either reinvested back into its own growth or shared with the public. This is how the economy grows.
The issue of a healthy free market is distinctly different from the role a corporation plays in the economy. It is the job of regulators, courts, and lawmakers to create a level playing field which encourages competition. The competition leads to innovation and prices which are healthy.
Sometimes a compromise is made such as operating systems where a universal platform is chosen over a competitive market. It's a tradeoff that can be observed in Windows. It had nearly zero innovation but it was functionally sound for everyone who needed write software.
Unlike many, I don't blame the tobacco industry for anything. Corporations do what they do and it's like blaming a lion for doing what lions do. If you don't want lions to eat children then it's prudent not to have them in schools. If a corporation is doing wrong then it's the system that needs to be observed and tweeked.
Unfortunately, lawmakers aren't fit to govern this aspect of the country because we elect lawyers over economists.
People often misunderstand corporations. The goal of a corporation is to make more money and it will pursue that goal shamelessly. This is considered to be good because the money they make is either reinvested back into its own growth or shared with the public. This is how the economy grows.
The issue of a healthy free market is distinctly different from the role a corporation plays in the economy. It is the job of regulators, courts, and lawmakers to create a level playing field which encourages competition. The competition leads to innovation and prices which are healthy.
Sometimes a compromise is made such as operating systems where a universal platform is chosen over a competitive market. It's a tradeoff that can be observed in Windows. It had nearly zero innovation but it was functionally sound for everyone who needed write software.
Unlike many, I don't blame the tobacco industry for anything. Corporations do what they do and it's like blaming a lion for doing what lions do. If you don't want lions to eat children then it's prudent not to have them in schools. If a corporation is doing wrong then it's the system that needs to be observed and tweeked.
Unfortunately, lawmakers aren't fit to govern this aspect of the country because we elect lawyers over economists.
You are confusing "harm reduction" with "smoking cessation". There is nothing wrong with vaping being labeled or considered a harm reduction alternative. It cannot be touted as a smoking cessation option due to the 10 - 20 years of studies required to use that term. (Even though we all know, that is what it is)
Yes, you're right .. however, and without doing any research .. I would still suspect there may be stipulations that limit or hinder the ability to tout health benefits / harm reduction ..
in defense for FIN, i started out with them.
they will ONLY EVER make tobacco and menthol so that way they won't be accused of trying to get kids to use their product (someone asked this on their FB page). FIN is trying to be retro, and their message is smoke without being offensive to others.
I think that is what these 2 companies are marketing towards, not really gettin people to quit or switch, but to use when they are inside and around others.
they will ONLY EVER make tobacco and menthol so that way they won't be accused of trying to get kids to use their product (someone asked this on their FB page). FIN is trying to be retro, and their message is smoke without being offensive to others.
I think that is what these 2 companies are marketing towards, not really gettin people to quit or switch, but to use when they are inside and around others.
why "in defense"? no one said anything bad about them...in fact i was complimenting them LOL
"We're all adults here, it's time we take out freedom back. Rise from the ashes." He's always been a terrible actor and now he's a terrible cliche.
It seems to me that anyone that only offers tobacco and menthol flavors is preparing to throw us under the bus to satisfy the FDA.
The PV IS a Tobacco Harm Reduction and as such the courts allowed their sales. What it IS NOT is a medical device to quit smoking, then it comes under the authority of the FDA.
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