There were no "made up numbers" or slander involved. The numbers were based on the terms of their sale. If you want to donate through them "great" but other members have the right to know how much of their money is actually going towards the cause. I don't agree with the way they ran this sale and think the money could be put to better use if sent directly to a charity. At least some money, (as others have stated), is being donated.
First of all, I'm disabled and living on a fixed income and can't always afford my juice. It's something that I buy when I can afford it. My heart goes out to the people in Japan and the multiple tragedies that they have suffered and continue to suffer. If I were not in an impossible financial situation myself, I'd definitely make a donation to a reputable charity. What FSUSA will be giving the Japanese on my behalf is just a tiny amount and a reputable charity would have laughed at the amount.
But, I still don't see how FSUSA is making a killing by doing this. I don't know how much "overhead" that they have--office, staff, ingredients, etc. But my order yesterday would have come to $16. But I got 20% off. That's 20% that
they did not get from me (that makes $3.20). So that's 20% that comes out of their usual profit. THEN, they give half of that to Japan ($1.60 that they didn't give me.) They are also prepared to give up to $500 out of their own pockets to Japan to be able to match what is put up by their customers. So, they "lost" $3.20 in the sale to me. They are giving $1.60 to Japan, and then they are going to put up another $1.60 of their own money to match it. Maybe you're can make huge donations to "reputable charities" to help Japan (most certainly you will) but my little $3.20 donation would have gotten completely lost in the shuffle.
As far as them not giving the money to Japan, that statement is libelous and I would be careful if I were you. FSUSA is not a non-profit organization! Don't expect them to act like one. Get a life!