Old-ish news from more than a month ago. It seems to me that the new management, air-dropped in by Altria, is either completely gutless, or their mission is to destroy juul from within.juul just Can't seem to Get Out of it's Own Way.
juul’s about-face is believed to be the first time a corporation has invested millions of dollars into a San Francisco ballot measure, only to withdraw its support shortly before voting begins, said Jon Golinger, a San Francisco political consultant who teaches election law at Golden Gate University. In the rare instances when a ballot measure backer has withdrawn their effort before an election, it was because the issue was resolved or the measure became moot, he said.
“That is historic,” Golinger said. “A colossal failure of a ballot measure campaign that will go into the history books as a cautionary tale for corporations attempting to use the ballot box this way in the future.”
Juul ends support for Prop. C, SF measure to overturn e-cigarette sales ban
What puzzles me is that Altria spent $12.8 billion for their stake in Juul. That's not petty-cash even to Altria. They've already written off 1/3 of that. Are they really intending to write off the rest?