I believe their whole point is to regulate the sale and advertising to youth, which I agree with. What I don't agree with is they way they are going about it.
The nicotine found in e-cigarettes is highly addictive, has immediate bio-chemical effects on the brain and body at any dosage, and is toxic in high doses
Isn't it the same for patches, gum, lozenges and lollipops?
The cost of e-cigarettes has fallen dramatically, as well, making them more affordable, and thus more attractive to young people.
Really? I'd like to see a price reduction in Geritol and see if young people start buying it. Keep the prices high so young people won't buy it? Works real well with cigarettes, don't it?
Moreover, e-cigarettes are not being marketed as smoking cessation devices, but rather as recreational alternatives to real cigarettes.
Uh, yeah. Isn't that how they have to be marketed? They can't be marketed as smoking cessation devices. Duh.
Consumers are led to believe that e-cigarettes are a safe alternative to cigarettes,
Well, aren't they?
E-cigarettes contain fruit and candy flavors -- such as cherry, chocolate, gummy bear, and bubble gum -- that are appealing to youth.
And also to someone coming up on 5 decades on this earth, like me.
By intentional use or mistaken ingestion from the non-child resistant containers, e-cigarettes and liquid nicotine refills can deliver dangerously high doses of liquid nicotine to youth.
Don't forget to mention dozens of other potentially toxic products on the market. Ooops, too late, they forgot.
Finally, e-cigarette manufacturers, such as White Cloud Cigarettes, offer reusable e-cigarette skins -- known as Vapor Jackets -- that are intended to make the e-cigarette desirable or fashionable and are available in a variety of patterns that appeal to children, one of which uses images from the popular video game, Angry Birds.
Silly adults, don't you know Angry Brids are for kids only?

So much for being able to personalize your gear. By the way, I wonder what kind of alcohol paraphernalia these AGs have. Of course, alcohol is not marketed to youth. I don't see anyone complaining about a Dalmatian on a fire truck, bud bowl, captain morgan, and of course, The Simpsons. Homer can drink all the beer he wants, but don't dare put an ecig in his hands.