At the vape stores around me, and at a lot of retailers online, this stuff is going for $1 per ml. I understand that artificial food flavoring is expensive (that's why Pepsi costs $12 a can, right?), but should this stuff cost as much per ml as a $750 bottle of wine? 
I can't believe more eliquid makers aren't competing on price in a market like this. Is demand really outpacing production by *that* much?

I can't believe more eliquid makers aren't competing on price in a market like this. Is demand really outpacing production by *that* much?