I wouldn't hold me to it, but that one looks like it may be a 3rd party recreation of the eGo. The eGo doesn't have an LED on the end and the LR markings on the case are not there on the OEM model. Also, I have heard no complaints thus far on the OEm models; as a general rule I find OEM items, atleast in the E-Cig world tend to be a higher quality manufactured item so if it were me I would look at going that route... it may have a higher price tag by a few bucks but its better than throwing your money at something your going to be unhappy with. I have had my share of knock offs and have always kicked myself for it in the end. Not to step on anyones toes of course, but thats my two cents. (c;