You're right - it's about vaping in general - even though it's not real clear:
- 80% of tobacco retailers reported that they now carry e-cigs, down from 100% in December 2014
- 60% of tobacco retailers reported carrying other vapor products, down from 79% in December 2014
One could consider 'other vapor products' as eGos, mods, tanks but likely it's eliquid, attys, coils, etc. vs, cigalikes, but I didn't get that from the article either.
But I find something that doesn't compute:
The headline is 'the ecigarette frenzy is over'....
And the chart - the 'look' of which might tend to suggest that....
Yet the question asked regarding the chart was:
"Are you further expanding your selection of ecigarette offerings?"
That could mean many things:
1. We have all the ecigarette offerings available and in stock - we're not going to expand to other products.
2. Further expanding might not be considered as supplying 'new' versions of older mods, ecigs, etc. - iow, we'll replace some product lines rather than 'expand them'.
3. We're cutting down because the market is better defined - ie eGos, box mods, subohm tanks, clearos rather than other stuff not as popular now.
4 And of course it could mean that sales are down so were not getting more stuff - but I don't think sales are down, so I think 1-3 better represents what the actual question was about.
Like many polls that are done - it's all in how the question is asked or worded. If they really wanted to know 'the ecig frenzy is over' - they'd ask about the level of sales, NOT about "expanding a selection" that might not need expanded or a "selection of offerings" that no longer represent the current market. Or that replacing stock isn't considered an 'expansion'.
It's only the 'conclusion' about that, by the reporter or the editor, that makes it look like 'the ecig frenzy is over'.