just got a roll from northerner with a new general can design, giant US style warnings, when did this start? i got many cans from my cigar shop a few weeks ago that were much more subtle, I guess these new regs are taking effect.

I think it's cause we all know use of a smokeless tobacco product causes macular degeneration, cataracts, glaucoma and indifference to beautiful women.
I just got my roll of Thunder Frosted yesterday and these warnings are indeed ugly. I do have boxes full of collected tins, however, and could always swap out.
Next go round, I expect the tins will have close-up photos of rotted teeth on the labels!
With all the "no tobacco products" allowed on premises stuff, I'll probably dump my Thunder portions in my empty tin of XQs no-tobaccco, no-nicotine pouches. I have to attend a barbecue soon at a college campus that is No Tobacco Use (which includes e-cigs, too) and you just know I'll have my little XQs tin in my rear pocket. Hey, it says "No Tobacco" right on the lid. No warning labels, either.