My take on the FDA position is that they are concerned with the "delivery system". The fact that the newest e-cigs look so much like cigarettes can cause young people to want to "look cool" by smoking one. So I'm not so sure I disagree with them there.
It was a big mistake by the manufacturers to switch from the "pen" style to the "Marlboro" style. They really showed up on the radar of the ban smoking groups when they did that. I think a good compromise would be to ban the "Marlboro" style. A good example would be the banning of candy cigarettes years ago, smokers didn't have a problem with that.
I'm sure anybody who really enjoys vapeing wouldn't have a problem with getting rid of the "Marlboro" styles.
Smoking hasn't been "cool" for a long time. I'm thinking of the most tactfull way to say this, but nothing's coming to mine, so here it is - kids don't know who the hell James Dean, Marlon Brando, et al are. If you showed a teenager the Marlboro man without the logos - he'd think "uncool, dirty redneck." The images of "cool" that are in the minds of the generation that currently drive public policy are not anywhere near what's "cool" anymore.
I can tell you as a twenties smoker - there's no quicker way to be in the uncool club than lighting up a cigarette.
As for flavors - what's your favorite ice cream? Any answer you give is a "kid friendly" flavor, and yet you like it don't you? You are more likely to
buy it because of it's taste, and yet you aren't a kid. Their target audience - the only age group they should be selling too (and btw, haven't heard of a confrimed case of single juvenile sale yet) is adults, and their making flavors that their adult audience buys. I don't get the flavor thing at all! It's gotta taste like ..., or it's marketing kids? Give me a break!