FINALLY, someone completely gets it!
I agree with that post completely. I've never understood the stocking choices either and don't know how many times I've thought the same things about 510 and other batteries.
I've asked in this forum, in other forums, and of various suppliers, to have the ego in some sort of cigar pattern, or just a nice deep brown color, with the end of the battery just being natural aluminum instead of chrome. I'm not even asking for a re-design of the LED. Just a re-deco. I don't understand why companies will spend the money to make these in pink and red, but not the obvious cigar colors. I understand that the pink and red are intended to appeal to women, but don't cigars appeal to men? Aren't cigar smokers part of the e-cig market?
In any case, nobody seems to believe there is a market for this simple and obvious re-deco.
Part of the problem is that the e-cig "community" can't decide what it wants to be or how it wants to present itself. At first, the idea was that these products should look like the real thing to help people quit or switch, but at the same time they were promoted to be used in places that real cigs could not. So companies started making cigs that were somehow unrealistic, while still providing a realistic feel. So we got multicolored LEDs, and different colored hardware and so on.
The problem is that it then becomes a gimmicky fad... appealing to club-goers and teens... NOT the intended market. Not to mention that even though they contain no tobacco or flame, they realistically are still limited to most of the same situations as analogs since they cause confusion for non-vapers.
I'm of the mind now that whenever possible, all vaping devices should be designed to look as much like the real thing as possible. Sure, there will always be room for cool, non-traditional designs and of course those designs that are focused purely on function instead of form. But for most devices, they really SHOULD look as much like their analog counterparts as possible. It's better for the user as less attention is drawn, and it's better for future customers as it would be an easier sell. If my first exposure to ecigs had been one of these plumbing-looking tube mods... I wouldn't be vaping today.
Jason, I think we are in the same demographic. Ive even tried to find a cigar-like skin or wrap, with no luck. I cant see how the people who make those wouldnt want to throw one out there just to see how it does-- wouldnt cost anymore than any other design to make.
I think the market is driven by the more liberal crowed right now-- I don't mean "political" liberal, I mean liberal tastes or style: people who want new, unique stuff. My opinion is that is because most vapers are young. I dont mind all the crazy finishes and LED colors: free market at its best.
My gripe is with what seems to be a total lack of thought that goes into some of their design choices.
My guess is that the companies involved are as immature as the devices and the market itself. Most of them are small startups at best, and many are mom and pop garage affairs. They just dont think big like the heavy hitters. To them, success is making a profit. To a successful company, success is failure if you missed out on an opportunity to make even more for less.
Again, I see it in all the little things they do. The dse601 pipe is an example of poor thinking. Nothing about it is consistent: as if the designers didnt have a clear image of their target market. Its looks definitely dont say youth to me; It doesnt even say middle aged to me. It says grandpa to me. Yet its operation excludes grandpa. And while its operation complexity (draining and DIY cleaning) is in the skill set of the young, its cost (buying a $30 atty every month or two), excludes them. The middle-aged can afford it and handle the complexity, but ,again, theyd probably prefer something more modern looking and simpler to operate. So who the hell were they making this thing for?
Another example is the eGo/Riva batteries with the LEDs on the end (eGo-n, eCo, etc.) They make an eGo/Riva with an LED on the end, but only offer it in platinum, white, black. It doesnt sell so they say: LED on end no good. If you were to tell them how they missed the mark by putting an LED on the end of a device that looks nothing like a classical smoking device, they would probably counter by putting a blue LED on the end of cigar-looking eGo and Riva. When it doesnt sell, they would say: See, we were right, didnt sell; LED on end, bad.
If I were the maker of the Joye 510, Id save a lot of production cost by manufacturing all white batteries with red or no LEDs. Logic tells me that most people buying a white battery are looking to mimic a real cig. Anyone who wants a purple or blue LED, probably also wants a rainbow swirl battery (or, at worst, wont mind it).
Target the averages, and be consistent in your designs.
As awareness about vaping grows, it will be a chicken and egg thing: companies dont make stuff for the older crowed because not enough of them vape, but a lot of older people dont vape because no one makes stuff they want to vape.
Im in a sort of vaper holding pattern right now. In the beginning, I didnt want to quit smoking, I just wanted to replace smoking with vaping. Now, I vape so I dont smoke. Ill use whatever works for that. I tend to stealth vape a lot since Im not completely comfortable with what the stuff looks like. Most of my acquaintances (coworkers, strangers, etc.) think Ive simply quit smoking. I only vape alone, or in front of family and friends. If I had stuff that fit my personality better, Id be completely open about it.