1. Customer Service - A Rant, but some good advice
This alone will allow me to over look many other criteria. Sometimes businesses lose perspective and the importance of this very simple concept. "The Customer is Always Right", we have all heard it, it was taken from a Frechman who said "The Customer is Never Wrong" you can take it either way but it should be a staple belief in any business, especially now a days.
Just one individual with a little time and effort can create a firestorm of headaches, lost customers, lost profits for any company. YouTube, Twitter, Facebook, The BBB, Forums like this one, the whole Internet for that matter are an outlet to spread a disgruntled customers story.
Some businesses or owners brush aside these unhappy customers, thinking its just one angry customer, what can they do? This is a grave error. You see, there is no real way to measure the potential business lost due to this unhappy customer. How many people saw this persons Tweet or Facebook Posts or YouTube video? Of those who saw, how many people did they tell? How many potential customers did you lose do to one persons unhappy experience? 1? 10? 100?
Just as an example lets be conservative and say 5. If you lost 5 customers that spent $200 a month, your losing $1000 a month, $12000 a year. Is it really worth a potential $12000 a year, or a lot more, to alienate a customer for let's say a $10 tank? I have seen it done. Rant Over.
Mezzum