As far as I understand, having never used one, the DNA40 behaves like a closed-loop system, in that you can set a target temp and it will adjust the power to maintain that temp. The current VV/VW systems are open loop, and the only way to compare them to a cruise control is a very crude one, like pushing the accelerator down a certain amount and then locking it in place. It won't account for undulations in the road, headwinds or tailwinds, and has no idea if the vehicle goes faster or slower, it is running blind. The DNA40 though is very much like a cruise control because it puts power into the coil and then measures the coil temp and adjusts the power to reach and maintain the target temp. That is what sets it apart from the others and could change the whole vaping game IMO.
It has surprised me how some people don't seem to "get it", I reckon the kids next door, if they started vaping tomorrow, would have no trouble learning to adjust the temperature to get the flavor they liked, and if they wanted more vapor quantity, would start asking questions about how to do it. They probably wouldn't question any of the theory, they would just eventually do what is required to "get that vape".
To me, if this system works as advertised, its a no-brainer. The worst that can happen is you end up with a fully functional DNA40 running kanthal. As a tool to learn the effect of temperature on flavor, and to avoid dry hits, to deliver a consistent vape on a slow draw or a heavy draw, and for fast coil heat-up, I'm really looking forward to it, nothing to lose and lots to gain.