Before you start it would be prudent to take a minute and identify precisely what your final intention of the video would be. That is, a couple of sentences that define what you wish to accomplish, what you wish to communicate. An open-ended documentary that discovers itself in the making is certainly one approach, but I suspect that there are a handful of things that you, and this community as a whole, would like to offer up to a world that knows very little about it. Having a point of view will be somewhat inevitable anyway, so having a guiding direction will help avoid some of the technical snooze problems that TB alluded to. As a magazine editor/writer, for more years than I care to admit, I always knew where I was going with an article, even if there was a discovery process along the way.
Maybe the group can help with, say five or ten, key points that need to be put out there. The questions can reflect these points and the answers can be edited to elaborate the points and not be repetitious. Certain questions can be directed only to those in the know. For example, health opinions can be offered by doctors, health perceptions of those concerns by us lay users.
So, here's a brief stab at a few points to be made:
- A viable alternative to smoking with or without quitting analogs
- Social aspects of no longer being ostracized
- Potential long-term health benefits to society
- Cost versus analog
- Upcoming legal battles and concerns over banning of product
- Big company intrusion with a regulated or taxed product
- Product availability and safety of overseas manufacturing
- Pure enjoyment of flavor/comparison to pleasure of analogs
- Concerns about nicotine addiction without cancer worry
- Benefits of nicotine as a stimulant similar to coffee (why I started, actually. I don't smoke analogs)
- Problems and efficacy of this early-adopter technology and how improvements may rapidly expand its use
Anyway, this is not meant to be comprehensive, just a guide post to help distill what the point of all this would be. Once you know you need to punch all of these buttons, it will be easier to edit the interviews along the lines of a roadmap that you've already laid out. If 50 people answer the pleasure question, you take a representative sample or piece together the most astute/clever observations and you end up with 30 seconds of precise video and you move on to the next point and do the same. Before you know it, you've made a lot of points and it's never boring or repetitious.