I just did a little research on vaping PSA's and there are few and the few that there are, are done by people who look like they vape cannabis oil along with their general flavors (sorry, for that comment, but look around and see for yourself). There seem to be a rather large amount of anti-vaping adds that are more effective, if you actually step back and look at them. There needs to be a professionally done PSA that either can show, direct, and/or explain what the deal is with vaping and the anti-vapors movement. A lot of it has to do with misinformation that is skewed, put into unrealistic conditions, and just flat out lying.
Unfortunately, we have been silent too long. This technology is still relatively new to society and there is not a lot of scientific literature out there to support our new life styles. People do not understand that what we are doing is 1k times better than where we were, and is drastically less dangerous to those around us. It is ignorance that hurting us in this debate. People not knowing the difference between tobacco products and vaping products, they do not know that nicotine isn't the drug that they think it is. People just don't know.
I try when ever I can by talking to those around me some listen and are surprised that I quit smoking, period. Most want to know the difference, some are still disappointed that I still have a nicotine level, then I explain the facts of nicotine (some I have to direct to the Surgeon Generals reports on nicotine) and most if not all are surprised how much crap is in my head, lol. But the general reaction ends up 50/50 because I am just.... well... me.
I wish I could do it but I do not have the talent , writing skills, or voice that someone can put to something like this. Oh and my video editing skills do not exist. Perhaps someone who reads this can put it together or come up with ideas.