how often to clean all depends on what you vape and how much. This can vary from daily for some (like me) to weekly or more. As soon as flavour and vapour decreases or changes is when to clean/ replace. Depending on what you use, you can clean it and if the flavour and vapour are good again, then , there you go. If the flavour and vapour does not get like new, then you replace.
How to clean again all depends on what you use. SOme soak in hot tap water and dry burn, and its good to go. If you use cotton, dry burning is not an option. Remove the cotton, dry burn and replace cotton. If you use premade wicks/coils/ heads, then you can soak in hot water, vodka, grain alcohol etc.
Im sure those that use the atomizers you use will come in and let you know what is best for those devices.
PS, many tend to gauge length of use to days, weeks etc. You hear, some use their atomizer for a week up to a month. Thats cool , but should not be the way to judge. The liquid you use is what dictates how long it takes to need cleaning. We all vape at such varied levels. SOme can take a few days to go thru 3ml of
juice , where some that is a few hours worth. The coils get dirty/gunked up with residue from the burned
juice. Heavy, sweet flavours will dirty things up much faster. Certain tobaccos will mess things up really fast.
Naturally extracted tobaccos (NET) will really mess your coils/ wicks up. I used to use cartos and was going thru up to 5 a day because I like NET juices. So it got costly to use cartos so I went to rebuildables.