NJOY to Discontinue Flavors, Takes Additional Steps to Prevent Underage Electronic Cigarette Use

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Darmeen

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Here is the comment I posted on that article:

It is sad that the industry has come to this point. At what point between child and adult do we lose the desire for good flavors? I am 35 years old, been off of tobacco cigarettes for just over a month (after a 17 year dependence on cigarettes), and one of my favorite flavors is the English Toffee. Why should I, as an informed and consenting adult, be limited to a tobacco or menthal flavor? The idea that a child would spend $75+ to have a device that tastes like toffee, when they have no previous dependence on nicotine, it patently absurd. Oh, and when I first started using an e-cig, I had zero desire to have the sweet tastes, and wanted the tabacco flavors, but why should consenting adults be limited to a taste that we previously associated with smoking?
 

oldtechno

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I don't think there's much worry about kids. The people who pass these laws or make these corporate decisions don't understand kids (in my opnion).

What kid is gonna spend $35 for a JOYE 510 (no box version), buy the juice $8/$20 wait a week for it to arrive (or buy it at the mall for five times as much)...charge the batteries, learn how to use it? All that work, all the expense--just so they can have the newest 'cool' thing to do?

I don't believe it. If they can steal it from their mom or dad (it would already be set up to use--they won't do it!

I'm not kidding.
 

davidb

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I don't think there's much worry about kids. The people who pass these laws or make these corporate decisions don't understand kids (in my opnion).

What kid is gonna spend $35 for a JOYE 510 (no box version), buy the juice $8/$20 wait a week for it to arrive (or buy it at the mall for five times as much)...charge the batteries, learn how to use it? All that work, all the expense--just so they can have the newest 'cool' thing to do?

I don't believe it. If they can steal it from their mom or dad (it would already be set up to use--they won't do it!

I'm not kidding.


I think your logic is slightly flawed. I personally can think of a lot of reasons why underage people would want E-Cigs. Its even easier now since people under 18 tend to have debit cards.

For example look at school. Kids smoke at school, always have. Now they have a simple way to hide it. No smell, portable, etc.

Also you talk about the costs. Depending on where you live that is not a big investment, especially with rising cigarette pack costs. In Chicago for example they are just below $10 pack for the most part. Cartons run about $85-$90. Small investment for the E-Cig.

As for the flavors and what other people mentioned about targeting to kids. I view it as this. It is as an unintentional marketing to kids.

Yes adults like these flavors, but so do kids. Someone gave the wine cooler example before. Kids like those, they are popular(especially among women) When I was in high school about 10 years ago, girls wanted it.

Also when you said "just so they can have the newest 'cool' thing to do?". People buy I-Pods, etc instead of other brands and pay more for just this reason.

I understand where the warnings come from the government and other groups. I do not think it is right just to dismiss what they are saying. Its not always the case by far, but it is still relevant concerns they have.
 

kristin

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I think your logic is slightly flawed. I personally can think of a lot of reasons why underage people would want E-Cigs. Its even easier now since people under 18 tend to have debit cards.

For example look at school. Kids smoke at school, always have. Now they have a simple way to hide it. No smell, portable, etc.

Also you talk about the costs. Depending on where you live that is not a big investment, especially with rising cigarette pack costs. In Chicago for example they are just below $10 pack for the most part. Cartons run about $85-$90. Small investment for the E-Cig.

As for the flavors and what other people mentioned about targeting to kids. I view it as this. It is as an unintentional marketing to kids.

Yes adults like these flavors, but so do kids. Someone gave the wine cooler example before. Kids like those, they are popular(especially among women) When I was in high school about 10 years ago, girls wanted it.

Also when you said "just so they can have the newest 'cool' thing to do?". People buy I-Pods, etc instead of other brands and pay more for just this reason.

I understand where the warnings come from the government and other groups. I do not think it is right just to dismiss what they are saying. Its not always the case by far, but it is still relevant concerns they have.

And yet, anecdotal evidence shows that teens have no interest in e-cigs. Teens historically don't want things their parent would buy, lol! They tend to want things twenty-somethings would want, so they can look "older" not "old." E-cigs just don't have the "cool' factor of cigarettes.

Surveys here show that something like 77% of the e-cig owners here are over 30 years old!

I think the e-cig has been associated with smoking cessation and kids see them that way now. They don't want e-cigs any more than they want the patch or nicotine gum. :rolleyes:

Candy flavors for e-cigs aren't going to entice teens any more than chocolate-flavored Exlax or Ensure does.
 

Darmeen

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Yes adults like these flavors, but so do kids. Someone gave the wine cooler example before. Kids like those, they are popular(especially among women) When I was in high school about 10 years ago, girls wanted it.

Also when you said "just so they can have the newest 'cool' thing to do?". People buy I-Pods, etc instead of other brands and pay more for just this reason.

I understand where the warnings come from the government and other groups. I do not think it is right just to dismiss what they are saying. Its not always the case by far, but it is still relevant concerns they have.


But the point is that wine coolers were not marketed to kids with those flavors...and wine coolers haven't been banned or had to have their sweet flavors removed to remain on the market.

Their 'worry' is that e-cigs would be a gateway to smoking real cigs...and that is just silly...why would the kid go from vaping some English Toffee e-cig to a nasty Marlboro Red????? See, they aren't worried about the kids with nicotine, because they know that nicotine by itself is no more addictive than caffeine...they are somehow worried that e-cigs would lead to analogs...

That is very skewed and circular reasoning...if its the sweet tastes that the kids would want, then they wouldn't move to analogs...its garbage thinking at best.
 

cruisedoc

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Dec 1, 2009
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Of course it is absolutely rediculous, for many reasons. It is, however, a weakness or vulnerabilty on the part of e-cigs that can be exploited by opponents. Two things give them ammunition, 'candy flavors' and PG. However, if we restricted ourselves to menthol, mint, and all VG, they would find something else to attack....but that would make it very hard for them to do. The overt flavors give them lots to bash, like 'cotton candy' and 'strawberry shortcake'. PG gives them the weapon that we are smoking anti-freeze, and it is a know respiratory irritant. Glycerine & distilled water is much harder to bash. It enters the bloodsteam in the lungs similar to via the GI tract. It is non-toxic, just like the glycerin we ingest in many foods. Personally, I would rather give up a few things in order to take away their biggest weapons against us. We are all concerned and disheartened. We want to live in 'the land of the free', and have the ability to make our own personal choices. Like all of you, I wish gov't would get off our backs and stop trying to control our lives. "The less government, the better for America." -Ronald Reagan
 

smonomo

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Oct 4, 2009
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Very smart move by Njoy, these people know what they're doing, this will certainly boost their sales to younger people.

Listen, kids don't want candy flavored fake E-cigarettes, if a kid walked into school with one of these things, the humiliation and teasing would be worse than a beating..

Candy flavored E-cigarettes are for wimps, sissys, old farts trying to quit smoking, AND WHO ELSE!..yes, that's right... KIDS!...WHY! because they're safe, they contain the same stuff that's in their bubbles, toothpaste, and hot dogs. No self respecting kid would be seen dead with one.

So this is what I'd like to see - Much much much more strongly worded warnings prohibiting the sale of E-cigs to children, no candy or fruit flavors, only tobacco, and no mention of the safe ingredients, at the same time remove all the warnings and age restrictions for real Cigarettes while introducing new fruit and candy flavors.

There will be such a huge black market in schools for e-cigs it'll make your head spin, but if thats what it takes to keep kids away from tobacco, then I'm all for it.
 

davidb

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I just think its wrong to assume that people under 18 will not be interested. Just wait until E-cigs are eventually available at gas stations everywhere.

Compare it to cell phones. Cell phones among younger people use to be unheard of. I mean I got mine at 15 before I got a car(1998), same with my friends. They were more expensive and schools then banned them.

Now its common. Dont assume that just because its not popular now it wont be.
 
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