Why am I Not Surprised by this?
I'm willing to bet, and my conviction continues to grow, that njoy already has a backroom deal in place with BT and the feds, where they'll be one of the few independent brands that are allowed to survive the bloodbath that's going to accompany the FDA application process, and the industry consolidation that will immediately follow it. Of all the cigalike brands not yet controlled by BT, they're the only one with sufficient capital and a small enough product line that they can survive the application/approval period relatively unscathed. They could still be destroyed by the Evil Empire, but it would take more money and more work than any other brand would require. The racketeers have obviously decided to save themselves the trouble by making njoy's board an offer along the lines of "Just play ball for our side and we'll let you be in the cartel when this is all over."