PSA Offer!

[LaceyUnderall]

JMVallee -

That's something for you and RyGuy to discuss.

I will get together as much information as I can over the next two days and put it into some kind of easy to read format and then the video folks can hash out how to lay it out in video form.

Once I get the information compiled, I will post it so others can review so that everyone who wants a say can go through it within a certain time period (it will be short so we can get moving) and weigh in on the "truthiness" of it all to ensure there is no misinformation.

 

[yanorox]

How about if you have a group of people locked in a glass box full of smoke and butts and ash on the ground. Then someone comes up with a PV that is the key to unlock the door to freedom from tobacco.
"Let the PV set us free from smoking."

 

[RyGuy]

JMVallee -

That's something for you and RyGuy to discuss.

I will get together as much information as I can over the next two days and put it into some kind of easy to read format and then the video folks can hash out how to lay it out in video form.

Once I get the information compiled, I will post it so others can review so that everyone who wants a say can go through it within a certain time period (it will be short so we can get moving) and weigh in on the "truthiness" of it all to ensure there is no misinformation.

This would be perfect. We can then have a collaborative effort on what we want included and what we don't. Like others have mentioned, I say that we mask absolutely nothing!

JMVallee, I think we have the editing pretty much covered. Won't take too long to do. My team has the ability to create anything from websites, to features, to commercials to print ads and we have won Telly's and Emmy's doing so. Thank you very much for your offer though.

 

[Moonflame]

I was thinking about this too. A funny one would be kind of a Goofus and Gallant type thing (like from Highlights). Smoker drops cig on a walk and has to quickly put out resuting fire/ Vaper drops e-cig, picks it up, vapes to make sure it works and sticks it in his pocket. Smoker drops cig in lap and resulting hot hot hot dance we've all done/ Vaper drops hers on her boyfriends lap, he reaches down and hands it back to her. Wife comes hom e and is irate cause hubby smoked cigars in the house/wife comes home and notices the subtle smell of vanilla. Smoker takes a clear bag of a months worth of cig butts to the dumpster/vaper puts a handful of empty bottles or carts in the recycling bin.

 

[Vocalek]

just thought of a slogan:

E-Cigarette: The cleaner alternative -- no butts about it.

 

[LaceyUnderall]

RyGuy -

Just in case it got skimmed over: Post 59... if you could answer those questions for me I will get started!

 

[RyGuy]

RyGuy -

Just in case it got skimmed over: Post 59... if you could answer those questions for me I will get started!

Hey Lacey,

Sorry about that.

Not necessarily a list of ingredients in a common everyday item, but a list of other products actually containing PG. Even if we don't use it in this one, I know that it will come in handy.

Other than that, yes to pretty much every one of your questions. I think it is crucial to break down the ingredients to their core elements as well and then we can decide what is important to stay in "raw" form for the purposes of this video.

 

[LaceyUnderall]

Hey Lacey,

Sorry about that.

Not necessarily a list of ingredients in a common everyday item, but a list of other products actually containing PG. Even if we don't use it in this one, I know that it will come in handy.

Other than that, yes to pretty much every one of your questions. I think it is crucial to break down the ingredients to their core elements as well and then we can decide what is important to stay in "raw" form for the purposes of this video.

Ok... I will get started

 

[Thulium]

I can start compiling stuff for you... I will probably need today/tomorrow.

To be clear on what you need... you would like ingredients from eliquid... ingredients from tobacco cigarettes... and if at all possible... an ingredients list from a typical, everyday product? Correct?

Here's an example of the kind of information I think you could include in this type of commercial:

"What is an e-cigarette? An e-cigarette is the combination of a personal vaporizer and "e-juice" designed specifically to simulate the act of smoking."

"What's in a personal vaporizer? Usually an LED, a battery, a smart chip, a low temperature atomization element, and an "e-juice" chamber and/or cartridge."

"What's in the e-juice?:
1. Propylene Glycol and/or glycerine: These liquids are used because they produce a visible vapor at low temperatures. This is also the primary ingredient used in fog machines and it is classifed by the FDA as 'GRAS'--[Generally Regarded As Safe]
Purpose: Makes vapor that looks like smoke.


2. Natural & Artificial flavoring: Available in various tobacco, menthol or custom flavors and they are subject to all existing FDA standards for flavor additives to ensure their safety.

Purpose: Makes vapor that tastes like smoke.

3. Optional active ingredient: Although Nicotine is commonly included in e-liquid, buyers should be aware that the Food & Drug Administration has detected a up to 4 tobacco-specific impurities in some e-liquids containing nicotine derived from tobacco. Studies on other alternatives to smoking have shown that there are health risks to adults who choose to continue use of nicotine.

Purpose: Makes vapor that feels like smoke.

By my timing, that much text can fit into a 60 second spot and of course this could be trimmed down considerably. Another option would be to create a series of these shorts with each one dedicated to just one ingredient/aspect so that you can go into more detail and maybe even toss in a big visual aid.

 

[Thulium]

I've tossed a couple of ideas as I think of them into this hat, but for me personally, what I'd most like to see in a PSA is a comparison/education piece on the difference between smoke and vapor.

There's lots of ways you can do this, but here's a real simple one:

"Okay, one more time...This is your air."

"This is your air on vapor."

This is your air on smoke."

Any questions?

EDIT: Although that last picture belongs to somebody else, it is an interesting example of what we can do. Show an e-cigarette next to an analog like that and have the relatively simple list of ingredients pop in unthreateningly, meanwhile, a longer and longer list of chemicals in smoke that aren't in vapor starts to fill the screen until the point is driven home.

 

[stevo_tdo]

Hey Lacey,

Sorry about that.

Not necessarily a list of ingredients in a common everyday item, but a list of other products actually containing PG. Even if we don't use it in this one, I know that it will come in handy.

Other than that, yes to pretty much every one of your questions. I think it is crucial to break down the ingredients to their core elements as well and then we can decide what is important to stay in "raw" form for the purposes of this video.

Ice Cream Has PG. Everyone Loves Ice Cream, Right?

 

[LaceyUnderall]

Here's an example of the kind of information I think you could include in this type of commercial:



By my timing, that much text can fit into a 60 second spot and of course this could be trimmed down considerably. Another option would be to create a series of these shorts with each one dedicated to just one ingredient/aspect so that you can go into more detail and maybe even toss in a big visual aid.

Very good points... I will keep those handy while compiling.

 

[mtndude]

I posted a similar scenario to the DailyShow message board. I realize this may seem a little cheesy, and require more in terms of actors/participants/locaton.., but anyway:

Similar to the church commercials where someone is trying to find a place to fit in and ultimately do.

A couple are walking through town looking for a place to eat dinner, have a drink, whatever...

One of them is a smoker/nic addict. He or She see's Smokey Joe's Bar and grill. (heheh, just an example) and tugs the other toward the door and go inside only to see a scene of a non pleasant smoke filled bar scene *cough* *cough*. Imediately, upon disgust the non-smoker pulls the his/her smoking date back out of the door.

Upon a seemingly hopelessy ruined night and probaby a failed relationship...

They spot, across the street, the Vapor Lounge... hip looking joint...

anyways..... I'm not a writer, but food for thought

 

[LaceyUnderall]

mtndude - I like the train of thought...

I do want to make sure that any PSA we do make, does not demonize or come off that smokers are bad. It's the delivery that is bad... the combustion that is bad... not the person. We are ALL smokers... or I should say ALL of us once were (I still see myself as a smoker).

Also... since we are aiming our efforts towards our smoking compadres who are still smoking tobacco to educate them on the differences... I don't want them to think we feel we are "better" than them... because we are not. We have made one choice and we all know how it feels to be discriminated against by others, especially those who were once "smokers" and now think they know best.

Plus, IMHO, I am against smoking bans in adult establishments. I think they are completely against the Free Market small business model and I don't want to encourage that kind of thought at all.

Please mtndude... this was not directed at you. This was in general as food for thought as people come up with ideas, and your idea... while needing some work and careful crafting... could be a very good idea. (Maybe a strip of bars where there are different signs in each of the windows... "Non-smoking", "Vaping Allowed", "Smoking Allowed" - Demonstrating that every consumer can have their choice of establishment and no-one needs to be discriminated against.)

 

[mtndude]

right, Lacey

sounds like a good opportunity to incorporate the "V" or "VPR" logo

 

[MrKai]

I really think that politicizing on what could be our one, best shot is a bad way to go.

Hook 'em, reel 'em in.

In other words, clubbing someone over the head with a bunch of facts and figures is a hard sell.

Here is an example I bet many people can relate to:

You ever try to buy a computer and some Mac dude comes over, butts in, and starts proselytizing the Holy Apple way, telling you EVERYTHING you know is WRONG?

Don't be that guy. Hitting people over the head with a lantern to see the light usually results in a broken lantern, a cracked head and no light. Then the lawsuits...ugh. I mean...you try to show a guy a light...

Anyway

And if you are a Mac User IRL...PLEASE STOP BEING THAT GUY

-K

 

[RyGuy]

And if you are a Mac User IRL...PLEASE STOP BEING THAT GUY

-K

I am a Mac guy and totally understand what you are saying. I use a Mac because for me, I believe it is the best platform to complete my job. It is by no means the best platform for every job. I say use what works for you

Did you have a bad experience at BB recently or something?

 

[MrKai]

I am a Mac guy and totally understand what you are saying. I use a Mac because for me, I believe it is the best platform to complete my job. It is by no means the best platform for every job. I say use what works for you

Did you have a bad experience at BB recently or something?

I've been a Mac User since the 80's and actually run my own software company.

Note that I didn't plug Macs or Apple in *any way*...because I am not the "btw" guy, either.

I simply used it as an example because I'm pretty sure some people could relate to it

-K

 

[TheIllustratedMan]

(Maybe a strip of bars where there are different signs in each of the windows... "Non-smoking", "Vaping Allowed", "Smoking Allowed" - Demonstrating that every consumer can have their choice of establishment and no-one needs to be discriminated against.)

Separate but equal, eh?

 

[LaceyUnderall]

Separate but equal, eh?

Absolutely.

No reason a small business shouldn't be able to offer to their consumer exactly the environment they wish to offer.

You could even start it off by having the couple discuss which way they wish to go?

Man and Woman standing on street deciding where to start their night:

Man: Which bar tonight babe?
Woman: I don't know. Not in the mood for cigarette smoke just yet... lets have dinner at x which is non smoking,(video pans to establishment 1 w/ no smoking/vaping sign) then head on over to y for our after dinner vape (video pans to establishment 2 w/ vaping sign) and drinks and then maybe hit z if we are still up for it (video pans to establishment 3 with smoking sign).
Man: Sounds good...

They head towards x which has a non-smoking sign in the window and seating by the window for dinner, and... end scene!

He He.

Sends clear messages: Even some smokers like to eat in non-smoking... non-smokers have establishments as should smokers, vapers, etc... Promotes equality and freedom of choice... and also implies that while the vaper might not necessarily be a "smoker" anymore, they still don't demonize the idea of an establishment with smoking...

Edit: Nate... are you poking fun at me?