Smokers aren't quitting due to coronavirus
The Covid-19 pandemic has been an interesting turn of events for Big tobacco, which has taken a hit as smokers trade traditional cigarettes for vaping. Now, with many smokers stuck in quarantine and various state regulations banning certain vapes, traditional cigarettes are experiencing a revival. Shares of British American tobacco (which owns Lucky Strike, Pall Mall, and over 200 cigarette brands) and Imperial Tobacco have risen in the wake of the pandemic.