I suppose if this is less harmful than cigarettes, it is a good thing.
Personally, I feel a lot of it will fall down to marketing. In the USA, Smoking is fairly demonized. Not as much in Japan, where Smoking is still allowed indoors in most restaurants and bars. But it is possible. the thing I do see with this is convenience, Just like grabbing a pack of cigarettes.
From some of the initial videos that I have watched, which is not a lot, but there are a couple videos on youtube, Some people are actually seeming to prefer this to E-cigs...
Alot of the general outlook of E-cigs is that its a bunch of chemicals, Where as actual leaf tobacco is somehow more organic. Yea, I know how ridiculous that is, But one of the videos I watched actually stated that.
That kind of outlook may be the reason why this could be preferred by some people.
I would be interested to give it a TRY.... just to see what it is actually like. although, I dont wanna try it enough to go buy it for about 60$US dollars.
Plus it is kinda a risidual income thing. People buy that, Then they are stuck buying these cigarette things.... Which, as it turns out, Use a lot less tobacco, but, I assume, Cost the same amount for the consumer.
Its interesting, though. I am trying to look at it through a marketing perspective though...
For PMI, What is the benefit of trying this in markets where Vaping is not popular yet. to a lot of Japanese people, This would seem quite new. I wonder if this would be allowed in Singapore.