I was a pack and a half a day smoker for 17 years. I quit three times before. Two times with the patch, one time cold turkey. The first time was for 6 months, the second was for 4 years (to go through infertility treatments, while I was pregnant, and while I was nursing) and the third time, last year, was for about 9 months. The patch help A LOT while I was in the process of quitting, but I had true cravings for months. I can honestly say that this time using ecigs has made a night and day difference. I've had THREE serious cravings. That's it. All three times I took long, deep breaths and picked up my ecig as soon as I could. It really has worked for me. My mom keeps asking when I'm going to quit using my ecig. I tell her that eventually I plan on quitting, but that I'm not remotely worried about doing it in the near future. I choose to focus on the fact that I've kicked a filthy habit, and that this is much cleaner and healthier for my entire family. One step at a time. Good luck. Keep trying. One day, you'll notice that it's been a long time since you had a craving. You'll feel relieved and very proud of yourself.