That's a classic sign of poor wicking. The silicone seal at the bottom of the tube can squeeze the wicks on either side and starve the wick. Then, you get dry hits.
Try loosening the cap at the bottom of the
tank a quarter turn or so. That takes some pressure off the cap seal on the air tube. The silicone ring seal will allow you to do that without leaking. An occasional pull without hitting the fire button will re-prime the wicks once they aren't squeezed down. You can remove the silicone cap seal at the bottom of the air tube and that will tell you if the wicks are squeezed. I keep mine on, but loosen the bottom cap from time to time if I experience dry hits. For the most part, I get good wicking with all in place.
Some people trim a V using a clipper or wire cutter on both sides of the silicone cap seal (not the ring) at the bottom of the air tube to give the wicks plenty of room to absorb
juice freely without the cap seal pinching them.