Exactly! Shows how little these "experts" understand smokers (or vapers). Appalling.
Nic. content limits echo EU's TPD (Tobacco Products Directive) which declares that 20mg/ml (2%) e-juice is the max allowable for non-therapeutic puposes. Underlying both of these ideas is the therapy presently offered to {OTHER STUFF} (can't use the word here) addicts: gradual reduction of the {OTHER STUFF} content of {SUBSTITUTE OTHER STUFF} is part of the recovery path.
The key idea here is that nicotine is the principal villain. Once smokers/vapers don't crave nicotine, they'll have no desire to smoke (or vape). Which makes sense to the extent that smokers are basically {OTHER STUFF} addicts in a different form - both in terms of the therapeutic approach that should be taken, as well as with regards to the social norms that society should adopt.
This also may be why the FDA has resisted making nic. inhalers available OTC. The goal w/ a nic. inhaler is that the physician controls the dosage, just as the {OTHER STUFF} addict's opiate intake is controlled via {SUBSTITUTE OTHER STUFF}.
It's an entirely consistent worldview, really. The folks in the lab coats really want to help us, and this is how they plan to save our lives.
One couldn't be more grateful or appreciative for their thoughtfully-tender mercies, methinks.