"John: Well, I have to keep my mouth shut because we have several ongoing projects, so obviously we’re not just working on this. What I will say is that we look at the e-cigarette as a separable problem. So, we’re attacking the vapor integrity in the DNA40, and really we’re doing this much earlier because we were kind of pushed into it by the FDA. We need to come up with a regulatory framework where we can guarantee that we know what’s in the vapor stream, or we’re never going to see an approvable product. But, we see there’s a finite number of things to solve before the e-cigarette is as good or better than a tobacco cigarette.
Is this a joke? Even with the early evolution of e-cig products it is already 100 times safer and better than a tobacco cig.
Is this a joke? Even with the early evolution of e-cig products it is already 100 times safer and better than a tobacco cig.