I think this has the potential to be a great thing and I applaud all the suppliers behind it. They're trying to do what's been needing to be done for quite some time now, and I believe their intentions are honorable.
I do think that this should be (at least partially) a voluntary effort on behalf of the suppliers/manufacturers that wish to take part as opposed to forcing regulation on the industry. At RTV we had discussed a seal for companies that met certain criteria. Perhaps you could create a clear set of objectives that companies could adhere to, and if they do they will be able to use the seal (correct marketing terms, correct labeling and packaging, prevention of underage purchases, etc.). You could make the list visible on you're website as well. Ultimately, it would be up to the consumers to purchase from the companies listed.
Marketing claims are one exception that I believe everyone should adhere to. There's no excuse to be using health/quit smoking claims at this point in the game, and it's too easy of a fix not to. I think at the least SJ should not give supplier forums to those who make these claims as they're hurting the industry and helping to promote them is only making it worse.
I wonder if Ruyan, Smoking Everywhere, njoy, and the Chinese manufacturers will also get on board. Has the organization contacted them?
that's exactly where we have have been going with this ...membership is completely optional... and those members will be given a seal to put on their site and on their packaging. to certify that they have met all the safety criteria as well as marketing terminology .....with full disclosure on who those members are on the ECA website... We are not trying to say you have to join! ...but rather why wouldn't you want to come join us?
We are simply talking safety and limitation on marketing claims...
We have no intentions on price fixing or any other such thing....as much as we have all come together to form this...we are all still very much competitive on the business end of things