The first pack I bought was 75 cents from a machine. I think they were closer to 60 cents if when bought in a real store. That was in 1977, the summer after my first year in college, which cost ~$7000 all in (tuition, room, board, books, etc). Today, a year at the same school would cost close to $60k all in. It's the same withe everything else. A car, a house, a gallon of milk, a
tank of gas, a pound of meat, a loaf of bread; they all cost somewhere between five and ten five times what they cost then. Bottom line, the price of cigs hasn't gone up that much more than everything else except in the really high-tax jurisdictions.