That is what I would like to see more of. It sounds like they have a background in retail. vaping doesn't need to be huge clouds everywhere, everytime, all the time. If you are in a store, the assumption is that you are there to shop & possibly buy something. The extention to that in vaping is to learn something, pass along info on the hobby & things like that. I go in vape shopes to shop all the time. Many I won't go back to because of all the friends that are just hanging out. I'm 60. Have no problems with music of any kind unless I have to shout to be heard over it when I'm asking about dropping a couple of hundred on merchandise. Employees & owners should know their product, take care of the customer, & take care of business, & have a clean neat appearance. And know that they can hang out with their friends anywhere but at work. Sorry, 20 years in retail, & it makes me sad to know that many of these small businesses will not last more than a couple of years, simply because they run their company like a playhouse instead of a business. Starbucks is a good example of what I'd like to see more of in a vape shop. Buy it there, relax, vape it there. Try out a mod before you buy it, sit at a table with an employee to teach noobs about safety issues, vernacular, juices. It could be better than the present norm.
I love the "Starbucks vibe" idea ... so everything I described in my earlier post, add this to it. That would be fantastic if a store had a Starbucks feel, open, well ventilated many comfortable places to sit, Wi-Fi, etc. Fill my tank up at the "counter" with a new e-liquid for a reasonable amount of money. Fantastic.
EDIT: Maybe offer some good coffee too.