We have a relatively successful chain of vape shops in my area ... I believe they have four or five locations now. While the locations of their shops isn't the greatest, they have done a great job of catering to all ages. Each shop I've visited has some sort of air cleaner running at all times to keep the clouds to a minimum. No loud music. Staff is typically younger (early 20s I'd say) but all are well dressed in a company-logo polo shirt and all are friendly and willing to help in whatever way they can ... they're typically all experienced/knowledgable vapers as well. They have their own line of liquids (unfortunately, more on this below) and also sell a variety of different third party brands as well.
The shops are seemingly doing well; but are generally in lower-rent buildings located in aging strip malls in the lower-income areas of the city. The shops have very little "theming" or decor ... single color walls, no professional signage, and what looks to be hand-me-down furniture or cheap IKEA like stuff.
There are a couple of other shops that I have not visited yet that may be a bit more "fancy" ... that being said, below are some specific points that I'd like to see from ALL stores, and especially this particular chain; as I think they're at least pointed in the right direction.
- In-house E-Liquid Lines: I want this to end. Unless you've got a dedicated ISO8 (or better) certified clean-room facility producing top notch original flavors, don't try to integrate in-house-made liquid sales with your B&M. I realize the margin is quite high here, but liquid vendors are coming up in very high numbers; vendors who use certified clean-room facilities producing super high quality stuff. I would much rather see B&Ms promoting these vendors, as this will help our industry in many ways, especially when it comes to pending legislation/regulation. Mixing artificially flavored mediocre liquids in your non-sterile back room/closet area and charging a premium price for them does not benefit anyone but the stores' pockets and is a very easy target for ANTZ.
- Fancy it up: Emphasize quality over quantity. I'd much rather this particular chain have one very nice, large/spacious professionally decorated store in a great location as opposed to 4-5 "lipstick on a pig" stores in run down strip malls. Section it off; cloud-chasing equipment in one section. Starter-equipment in another section. Flavor-chasing/enthusiast gear in another section. Education/classroom type setup in another section, which leads me to my next point.
- Vape University: Perhaps a small section of this large "quality" store could be set up for education; a small classroom of sorts. Offer, market, and advertise regular "classes" ... topics could be: Safe vaping/battery safety, coil building, cloud-chasing, and legislation and advocacy topics, to name a few.
I suppose this is the start of my utopian vision for the perfect vape store. As long as we can keep negative legislation at bay, I hope to see these types of stores start popping up soon, and the lower end/"quick buck" stores start to consolidate in to this or disappear. I think stores like this would be extremely positive for our industry and I look forward to seeing something like this in my area soon!