That is going to happen. Ppl are starting to notice the money that they can make off of e cigs and products, but the problem I have noticed is that ppl are opening them and have very little knowledge about them. I have only been vaping since August and I have learned quite a bit about these things, mainly due to ECF I might add, and I know way more than them. You just have to be careful where you shop.
Luckily, my town doesn't fluoridate, but there are a few types of filters that will remove most of it. You can't buy them in your local Wally World however. Reverse osmosis, activated alumina, deionization and distillations units are available if someone has fluoride in their water.
Now you just be careful there- did you not read what horrible chemicals are in there - according to our dear WidowSon? Even BSE! 