As an employee of the vaping industry, I can tell you... what is simple to you will stop other people dead in their tracks. I completely blew the mind of an older lady once by explaining the five click on-off feature of an eGo battery. Her mind couldn't wrap around that concept. Trying to explain how to fill and use a clearo to her was about as effective as talking to a fish. She eventually bought an eGo but I knew as soon as she left, epic failure was only minutes away...
I genuinely hate to say this, but vaping isn't for everyone. Some people are so luddite and anti-anything technical in nature that they just utterly refuse to try to learn and would rather kill themselves slowly in the process with real cigs, because it's easier.
Nothing is easier than lighting a cigarette, smoking it, and flicking the .... away. But as someone said, the vapers here on ECF represent a MINUTE amount of the vaping populace in general. Sadly, the vast majority are salt-of-the-earth people who are not very adept at technology (outside of cell phones), or (man, I may regret saying this), as educated as others. For every one vaper who intuitively gets this concept, there are dozens more who "want a thingy"...
Do you know how many times I've had to translate what a "thingy" means? A thingy could mean ANYTHING... from a clearo, to the wicks, to a drip tip, to basically anything. Everything is a "thingy". Nobody does research. Those who do are the very, VERY rare exception. It's sad, but true.
Trying to educate some people is almost impossible. I can tell instantly when I've lost somebody while trying to describe or explain how products work. They get this glassy stare in their eyes and I knew I just lost them...... Forget trying to explain the VV feature of a Twist to... well... just nevermind. I'm shutting up now...