I call mine my vape. If people ask, I explain it as a vaporizer and its uses. I live in CO though so here there are few odd looks to the question "You could smoke ____ out of that huh?" I see the Vuse, Blu, ect, as "E-cigarettes" and PVs as Vapes as they serve much more of a variable purpose than the former. It is up to each of us to educate those that are interested or naive, and display tact with those anti-vapers who want to see us stopped. We must make our own name and face for this movement, and I for one would love to see a face of understanding and respect.