Why is juice so expensive?

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zoiDman

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I would like to know why a 30 ml bottle of juice is 20$ like why is it so expensive it makes me kinda mad..

The Only Real cost of something is what People are Willing to Pay for it.

Perhaps you can try some of the Links that I am sure Other Members have posted to Less Expensive Retail e-liquids.
 

ppeeble

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For gawds sake don't ever visit the UK. Everywhere charges $7.50 for 10mls. That's for average juice. $35-$40 for 30mls is what we get charged for 'premium ranges'.
I have to DIY because i cannot afford to buy ready made juice anymore. Way back when i was using 2ml a day in a clearo or carto the price was manageable. The problem is dual / quad coil set-ups, 50 watt vaping, sub ohm vaping etc etc

I'm going to have to wean myself back onto a cartotank at 8 watts one of these days. A 6ml tank used to last me 2-3 days !!
 

Racehorse

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I would like to know why a 30 ml bottle of juice is 20$ like why is it so expensive it makes me kinda mad..

R&D (coming up with the flavors, as any DIYer can tell you, takes some experimentation and time), hiring a shipping department, hiring people to dispense the flavorings into the bottle per the recipes and putting labels on, etc. all costs $$.

It's sort of like how restaurants make their money on liquor, not food, because the mark up on liquor is way higher than food.


If you can limp by at first with DIY, and just make one-flavor juices (some of which are absolutely EXCELLENT) then you will save a lot of money. Then, you can move to 2 flavor juices, and then to full recipes that use 2+ flavorings. :)

Sweet Tangerine, Sweet Strawberry, Candy Cane...most of the peppermints, mints, and menthols are very good 1 flavor juices. So is bubblegum, gummy bear, banana nut bread......stuff like that. You can make them more complex and interesting, of course, by adding 2, 3 or 4th flavorings.....but if you really can't afford $20 for a bottle of ejuice, I highly recommend trying DIY

Way back when i was using 2ml a day in a clearo or carto the price was manageable. The problem is dual / quad coil set-ups, 50 watt vaping, sub ohm vaping etc

that is why I stuck with single coils and simpler vaping gear. I was able to quit cigarettes, and stay off cigarettes that way, for almost 2 years before all this other hardware came along.....I figure I really don't need more than that. :)

I had a protank 3 when they came out and I was "startled" by how much more eliquid it consumed.

I am also one who doesn't want to put *more* vapor into my lungs than is necessary, so "less is more" for me in general (less $$, and less eliquid).
 
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Racehorse

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I'm way more into fruity and stuff I don't like sweet flavors at all like a good berries and cream and stuff like that haha

One of the more popular "fruit" mixers back when I started was RAWR......Now ROAR......he makes fantastic fruit vapes, absolutely great stuff, if you do a search on RAWR (before the name change to ROAR) here you will see. He is also one of the nicest vendors I have ever dealt with.....totally honest and fair.
 

Debadoo

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They have Betelgeuse, Strawnilla (Absolutely amazing), Sure Bert, and RazCup which are all fruity flavors. Clark is a perfectionist and spends as much time as needed to make a juice the best it can be. Simply stated, yes it is as good as people say and is definitely worth a try.

One of the more popular "fruit" mixers back when I started was RAWR......Now ROAR......he makes fantastic fruit vapes, absolutely great stuff, if you do a search on RAWR (before the name change to ROAR) here you will see. He is also one of the nicest vendors I have ever dealt with.....totally honest and fair.

I think Gravity is fruit also, but I haven't tried it. Sounds good though
 

Rossum

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The Only Real cost of something is what People are Willing to Pay for it.
Perhaps you can try some of the Links that I am sure Other Members have posted to Less Expensive Retail e-Liquids.
Bingo. E-liquid is "expensive" because the market will bear it. Why are people willing to pay 50 cents or more per ml when they could DIY for 1/10th that? Convenience, and because even at that price, it's less than half what they spent smoking cigarettes.
 

Jspike21

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I would like to know why a 30 ml bottle of juice is 20$ like why is it so expensive it makes me kinda mad..

DIY and you can make a 30ml for a couple bucks. Sell it (legally, if that's a thing, since it most likely has nicotine) for $12 and you'll make profit off of what you paid for your supplies. I've been mixing for about two weeks and I've already made plenty of profit for only $100 worth of supplies.
 

edyle

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I would like to know why a 30 ml bottle of juice is 20$ like why is it so expensive it makes me kinda mad..

It's so expensive for the same reason that restaurant food is expensive - you can cook your own food yourself, but if you don't want to or can't cook then you're gonna havta pay!!!

That, and the industry is booming.


When the industry settles down, prices are going taper downwards plus there'll be more 'concentrate' type liquids being retailed where you buy the concentrate and add your own vg.
 

Davantrac

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Seen this discussion many times now and 1 comment made a lot of sense of it all. It's down to fashion and greed.
The comment about the supply was that a 30ml bottle of x juice was £15, but if you wanted the exact same amount of the exact same juice in glass bottle £18. That £3 more for a 30p bottle.
The fashionable would pay because it looked better, and the greedy supplier would charge it because the fools would pay it.
 

JHDublin

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All cost of running a business as already said by others, however, I do think some are marked up a bit high just because they designed a nice fancy label and came up with a fancy name.
An easy was to start mixing is like I did get a cheap bottle of 100ml 18mg juice of whatever flavor you like and mix it with 100ml of VG and 100ml of PG and then ad some extra flavor concentrate to make up for the diluted start productthis way I was making 300ml for 30-35 Euro which I found acceptable as I'm going through up to 10mg a day.
I have moved on a bit and started buying from a different place and the stuff I just got will make me over 2 litres in at least 9 different flavors and it cost me 99 Euros delivered, that will over 6 months vaping
 

WattWick

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E-Liquid must be a brand builders dream.

You pay many times the cost of the liquid for the label alone. What the label is worth is up to you. To me - not much.

Since my taste buds recovered from vaping - I have yet to try a single brand-name e-liquid that wasn't nauseatingly thick on flavorings. I don't pay a premium for things I have to modify. If it's something like that for you - you can get pre-mixed concentrates of some pretty decent liquids and mix them to a much lower flavoring level - and thus price. I pay roughly £3.5 - £4 for flavorings for 100-200ml e-liquids. More than you average DIY-er. A fraction of your average brand chaser.
 
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Steamix

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Shaving gear and printers ....

Cheap to buy the shaver and the printer. Buying spare blades and toner/ink cartridges makes the wallet whince.

Same with vaping gear.

A well-built mod will last you for years.So the vendors make some money on you once and don't see you again for a long time ( unless you got a serious case of wanna-have-it-now ). So the real money is in the juice. Cuz that's the stuff you need to go for again and again and again.

And looking at the current developments in the EU - DIY might be THE way :

Realizing that they can't stop the vape train anymore, the politicos are going to extract their pound of flesh - Italy levies heavy taxes on vape gear and liquids already, other countries are considerig it. And once the honchos across the pond realize that they're going to have some shortage in the tobacco tax take they will look at vapers as a source of income too....
 

symphonic18

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It's so expensive for the same reason that restaurant food is expensive - you can cook your own food yourself, but if you don't want to or can't cook then you're gonna havta pay!!!

This is so untrue.

"Makers" of ejuice have no real skill in it. The only thing you could argue is having some kind of palette.

Chefs at high end 'staraunts are paid well because they 1) have significant culinary skill 2) are innovative with menus 3) trained for years and years <wrap around to point 1> 4) etc/


Point being, these ejuice makers really don't do anything special that you can't do at your home. You generally simply are not going to be able to prepare Daniel or Noma's tasting menus at your house (try it if you can - so good). You can make any juice under the sun. These guys aren't using super secret, hard to source components. They are taking generic flavorings and combining them with PG/VG and liquid Nicotine . There's no skill.

People pay this much because consumers are stupid in the US.

If you want cheap juice, fasttech it's like 10c/ml.

You want cheaper and much higher quality than FT? Invest like $40-70 and get a few syringes, bottles, some pg/vg, flavoring and nic. Realize that juice costs <$.05 per ML to make and juice makers are charging over a 1000% markup on it.
 
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Scottitude

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With the exception of their Abstract Clouds "artisan" line, all flavors at The Vapor Hut are 50 cents per ml. 10ml = $5, 20ml = $10, 30ml = 15, 50ml = $25.

The flavors are outstanding and rival any other brand über-hyped by the masses here at ECF. At more than half the price! Probably the best value high quality e-liquid currently available. Dollar for dollar, I haven't found any better e-liquid anywhere.

For those that are willing or able to spend a little more, The 90/10 Abstract Clouds flavors, Rojo, Merengue, and Gracey are priced at $24 for 30ml. The tagline is "vape different" and these are definitely marketed toward the sub-ohm crowd that wants thick, opaque, billowing clouds without sacrificing any flavor.

I just stocked up this week:

 

DoubleEwe

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Quite simply it is because the risk is being taken by the company producing the juice, they must purchase in bulk the required ingredients for their juice as well as bottles, labeling supplies, measuring supplies AND they must have a suitable area available to them for mixing the juice, another place to steep the juice if it is pre-steeped. All of this costs money, and this is all money that is spent before the company sees a single dime of profit. There are also people mixing, labeling, sorting and packaging juice and all of them must be paid a reasonable wage for their services. Flat out, they are required to put out thousands of dollars before they ever see a dime come in.

You would have to be pretty stupid to hire a load of employees, a mixing/bottling plant, a large storage space along with purchasing bulk ingredients if you were just starting your own e-juice company from scratch.

The more likely scenario is that you would have started off by DIYing your own e-juices until you had 4-6 decent recipes down, then you would test out the juices on your pals before either selling locally, on facebook or a website. All of the mixing, labeling, measuring, branding, website design can be done by the DIYer, none of the tasks are difficult or particularly time consuming.
Then if demand becomes too overwhelming for just the one person to cover then they would hire more staff, look to rent a small clean room and consider upping order quantities to get the bulk discounts. Expansion of the business would be in response to the demand for the product.

The risk is minimal, which is why you see 100 new e-liquid companies appearing each week.

Anyway, as others have said, the reason that e-juice sells at such a high price is because customers continue to buy it at that high price. If people were unwilling to pay high prices then the vendors would have to lower their prices to generate sales.
 
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