Almost everything I've read on BWB Applewood says that its one of the flavors that needs to steep to reach its flavor. When first shipped its taste is very mild. I just got mine on Friday and was very mild flavored. I left the top off Friday night, put it back on Saturday evening, shook, and now its in the cupboard steeping for two weeks. Melonbacco had a great taste when it arrived so I've enjoyed some of that and Cherry tobacco is ok too but I can't wait to see how all three taste two weeks from now. Fortunately I have plenty of other juice so steeping time is no problem for me other than my want of vaping what's new when it arrives 