There is a stop smoking "device" called Nicotrol. It is just what it says, they were first let out in prescription only, and you have so many "cartridges" to get yourself weaned from nicotine. Fine. They had the right idea, but the nicotine level was so low to begin with, the "smoker" started the whole program off with wildly fluctuating withdrawal symptoms that it was plain doomed to failure from day one. FDA approved. Same with patches, same with gum and suckers!
The e-cigs came out advertised as a stop smoking device as a "calling card" for people who wanted off cigarettes. My opinion, that's a valid sales point. Only problem, they don't specify any established "program" of stopping smoking, so right away the FDA gets on the band wagon, because now the user can use all the nicotine they want, and wants to call is something else, and nicotine delivery system. So Big Pharma jumps in and all the "WHO's" and ASHES came out and said Yeah, what's this, these things don't get people away from nicotine, these things are a lie, we have to stop them!!! They're ruining our business and interfering in our mandates!! We gotta make nicotine a drug. So they did it. Oh, yes, throw Big Tobacco in there too, made them look good!! We're gonna make cigarettes "safer".
So now it's too late for the ecig companies to go do it over, calling them anything else now is moot, the fight is on now between no nicotine and no cigarettes battlegrounds.
Words do mean something. That's why it's such a slippery slope now trying to keep them from being banned outright, which would be disaster for us. It would create another "underground" supply system, the same type of system that the Marijuana started. Had MJ been further tested I do believe that we'd be buying it over the counter today, just as we do tobacco cigarettes. But in the 60's it gathered too much unattractive "in your face" steam that was unacceptable to "normal" people. So the bad things about it and the abuse it inspired over-ruled any chance of finding the good things about it, potentially. We'll never know if it could cure cancers, for example. Some people say yes it can. But Big Pharma could never get a "handle" on the crops, it was out of their hands too fast. The aspirin avoided all that as a commercially available OTC pain reliever, because Big Pharma got ahold of the bark on that tree first. See what I mean? Because it's fed Big Pharma some nice big income for a lot of years now. Billions of dollars worth. The Little Bitty Aspirin wins!!!
Tobacco products, not so much. I do believe E-cgs and juice can prevail, because there's billions of dollars in sales to China involed here. Hmmmm...wonder if they can get this stuff "FDA" approved...stand by...