I'll preface by saying that regulation is the elephant in the room. If governments overreact and go nutty and start outright bans, then everything goes into the toilet. But... there are a TON of people who have smoked their last cigarette because of vaping, and that fact will eventually soak in. But from what I've seen, a lot of the regulation is geared more towards making the practice safe... You have a liquid that can be very dangerous if not handled correctly... and we are inhaling it into our lungs... making sure that it is a safe product to do so shouldn't be looked at with scorn. As I mentioned before in a thread a while back, a company in China put pesticide into baby formula to save some money... they put poison into baby formula to make a quick buck... if there is someone out there willing to do THAT, what is to stop someone from using something nasty in, say, pure nic, to make it cheaper?
But...
I think that if BT jumped headlong into the vaping business, the smaller 'boutique' shops will survive and do well. As I mentioned, I don't think that Vuze or whatever they are calling it is going to blow everyone away. To be back to the analogy, I think it's going to be the Budweiser of vapes... passable and fine and digestible and easy to use by the masses... but it won't be the end-all-be-all of vapes. There will still be a market for APVs and mechs and RBAs and evods and juices from the likes of AV and Heather's and MBV... Their customer base won't run away (unless forced to... see first point) and there will still be new vapers who find their products as they branch out and look for new stuff.
This is a new industry, and 5/10 years from now, it is going to look much different from today. It could go horribly wrong if governments decide to bring down the ban-hammer... but if they just take the "we just want to make sure it is a safe product" route and avoid draconian rules and regulations, we'll all be better off.
If RJR's Vuze comes out, I'll probably give it a look.. if it is decent enough, I might consider it as a backup or emergency option if I drop my Vamo in a lake or something... As far as any morality play due to RJR's past... well.... maybe things change. I still buy Shell, Exxon, et. al. gas and their history isn't exactly lilly white. I've owned VWs... I'm sure something I own, probably electronic, has components made is some sweat shop somewhere... something each and every one of us has in our possession has been made by a company that has done some shady, underhanded and morally reprehensible to make a buck. If I am going to start taking a stand and say "I won't use XXX's products because they did Y" I might have a hard go at life.
If someone chooses to go that route... cool. Just don't go around passing judgement.