I'm sure ignorance and laziness are the more important factors with this...
I mean if this guy can make money on what is given freely on the net in an abundant nature with just a few minuets of research, than that says something about the current human condition doesn't it?
It takes more than a few minutes of research to get the average Joe up and running with a quality PV. And I think that a lot of us that have been doing this for a while have forgotten just how overwhelming this site was when you first logged in here. The information and all of the sub-forums here are mind boggling to the potential vaper. I remember sitting on the computer on this forum trying to puzzle out everything I was reading for hours. If you look at it from the point of view of someone who doesn't know the difference between an atomizer and a cartomizer, doesn't have hours to spend on this site trying to decipher between what's objective info and what's personal opinion, and believes this will get them off cigarettes for good if they could only figure it out, then I don't think it makes them ignorant or lazy. Just overwhelmed.
If the guy knows his stuff, I don't see this as a bad thing.